The Internet rewards people who are unique. Strive to be the only person who does what you do.
Secrets are Hidden in Plain Sight. The best ideas can come from things that are so well-known that they aren’t well-seen.
Look for Things That Don’t Make Sense. Big opportunities won’t make sense until it’s too late to profit from them.
The most interesting ideas at a conference never come from the main stage. They come from the hallways and the bar after sunset
The Map Is Not the Territory. If you want to find an advantage, look for what the map leaves out.